Lazer's products are the result of almost 100 years of experience, passion and dedication. The company is always trying to create the perfect blend of design, comfort, safety and technology. All of their products are designed in Belgium and are available in more then 50 countries, with many cyclists worldwide experiencing the brand through coverage of World Tour cycling and the Grand Tours in particular. Yet the company has never forgotten their roots, and the employees still ride Lazer products over cobbled farm roads, striving to innovate improve and create what they, themselves would want to wear on the bike. Lazer is passion, performance and the joy of riding.

The company's bike helmet line-up has consistently held several strong 5-Star ratings from the Virginia Tech's Bicycle Helmet Test Lab, yet their design engineers have consistently sought new avenues to deliver greater safety and an improved overall helmet. Working with and against the current commonly used safety technologies and design features, through a detailed and highly scientific iterative testing process, the team at Lazer has developed their own rotational impact safety concept, which may well revolutionize the way helmets are evaluated and built. KinetiCore by Lazer is the world’s first responsibly designed and fully Integrated Rotational Impact Protection technology that’s built better by design. The system is integrated right into the helmet instead of added on after. The result: That KinetiCore delivers next-level protection in addition to weight reduction and increased ventilation through a detailed set of Controlled Crumple Zones. Learn more about KinetiCore to make the best personal assessment in buying your next cycling helmet.