Ritchey continues to explore and develop drop-style handlebars that not only offer more gravel and adventure options, but also bridge the lines between the roads less traveled and the road itself. As the company has always been an innovator in handlebar shapes and options, Ritchey continues the ergonomic evolution with the ground-breaking Beacon, available here at the WCS-level in triple-butted 7050 alloy. With some unique design features and a focus on smooth, quick and safe hand transitions while maintaining stability and control, the WCS Beacon takes inspiration from the randonneur world as well as Ritchey's own Evo-series bars.

The most notable feature of the Beacon is its super-wide 36° drop flare. Aside from the unmatched ergonomic comfort and stability afforded by this wide flare, it also allows for plenty of space for handlebar packs. When riding in the drops, the Beacon doubles down on comfort with a very shallow 80mm drop and a shorter than usual 65mm reach. The Evo-style top section offers broad support for your hands, and it has a gentle backward sweep for a more natural hand position when riding the tops. The unconventional aesthetic of the Beacon belies its comfort and practicality. The shapes, width, and transitions allow for sure bike handling on the roughest surfaces, even when loaded with gear. The gentle change of hand position also allows the cyclist to stretch and move while keeping the bike stable. Ideal for adventure touring and bikepacking, on asphalt or gravel trails - or even for urban riding - this unique handlebar brings a whole new level of comfort and control.